Q CASE STUDY CHP 11 ASSIGNMENT Review 11.12 Case Study - Frooition in Chapter 11 (pp 283-285) of our text. Review Frooition Case Study. Answer the Chapter 11 Case Study questions below using a Google Docs or Microsoft Word file and submit the file. Name the file YourLastName Chp11 Case. If needed, please review prior cases to create and submit file. You MUST do the following OR RECEIVE ZERO CREDIT: • Write complete sentences to answer each question • Number each of your responses (ie 1., 2.) • Separate each answer into different paragraphs (press RETURN key) 10 POINTS 1. Why was this campaign trying to reduce the number of impressions? 40 POINTS 2. Which aspects of best practice were used to achieve the desired effect (ie how did they achieve their goals)? List at least 4 of the best practice techniques used to accomplish their goals. 1
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